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Month: June 2020

Shooters Firehouse Brewpub: Upper Peninsula Culture in a Bottle

The community. Munising is a small city in Michigan. It has around 2,200 population. The people in the community are generally accommodating; hence, the surroundings can be said to be peaceful. The staff of the Shooters Firehouse Brewpub is also warm and welcoming. The peaceful surroundings and accommodating people earn two big thumbs up for this joint (besides, next to food and price we consider the serenity of a place in choosing where to hangout).

What other reviewers say. Here’s a compilation of what other people say about this place:

Facebook raters gave 4.3 stars.
Foursquare raters gave a 6.0/10 rating.
Google reviewers averaged 3.5 stars rating.
Sirved raters gave 3.5 stars.
TripAdvisor reviewers rated them an average of 3.5.
Yelp reviewers gave 3 stars rating.

Since this is a brewpub, it would be better to have more barrels on display to give more appealing brewery set-up to its ambiance. Although their theme is more on a firehouse inspired environment, when customers see their beer dispensing directly from displayed barrel/ storage tanks, it makes them feel that they are really in a genuine and legit brewpub. It will also make the customers aware of the process of beer making, which can also be another attraction for the place—not all customers get the chance to see how their beverages are processed directly in front of them. In addition, the brewer can also showcase his/ her expertise in doing his/ her craft. This will be a win-win situation for both customers and the brewpub. This can be one of the reasons why people would like to visit the place.

So that the firehouse-inspired ambiance will be maintained, it would also be wonderful if they can introduce make-believe activities of firefighters. This will give the customers a better understanding of the heroic tasks of the firefighters. For example, they can conduct firefighting challenge to ordinary citizens or those who do not have professional training on firefighting. And since they are close to the Munising Fire Department, they can tie up with them in the conduct of this activity. This will as well indirectly be a way of training the people to become firefighters themselves. Who knows, accidents can happen anytime. This activity can be done annually; maybe a part of the Grand Marais/ Summer events of the locality. Fireman’s pole slide can be another activity.

Finally, the management of Shooters Firehouse Brewpub needs to upgrade their menu. Although they are mainly a brewpub, they may also include desserts on their menu. They can innovate new cakes, ice creams or cold drinks that feature their own crafted beer as one of the ingredients. Moreover, they can expand their menu with more meals to accommodate a wider range of customers—from children to senior citizens—because having more choices means catering to the different tastes of people.